EXISTING CHALLENGES
VISITORS
- Cumbersome check-in/sign-up procedure.
- Being bounced around before getting to the right sales representative.
- No follow up contacts from sales representative after trade show.
SALES REPRESENTATIVES
- No immediate notifications when visitors are assigned.
- Lose track of leads timeline, including previous visits and actions.
- Ineffective engagement with visitors due to lack of real-time information update.
- Lose leads from slow or no follow up after trade show.
SALES MANAGER
- Unable to optimize resource allocation to target qualified leads.
- Low visitor to customer conversation rate.
- Unable to measure trade show impact in real time.
- Lack of leads tracking and scoring tool to understand return on investment.
SUPPORT TEAM
- Cumbersome check-in/sign-up procedure.
- Slow to move visitors through sales pipeline.
- Unable to inform sales representative of potential leads in real time.
- Inaccurately assign visitors to sales representatives.