EXISTING CHALLENGES
CUSTOMERS
- Not knowing what kinds of offers available in the stores.
- Inconvenient to redeem an offer which requires bringing the coupon on paper.
- Hard to share the offers with friends.
- Can't get the offers anywhere anytime.
PROGRAM TEAM
- Difficult to manage multi promotional channels as each channel is independently operated.
- No control over how the offers should be presented due to rely on third party promotional platform.
- No centralized hub to promote/manage the offers, e.g. create or turn off the offers.
- Not easy to monitor how each offer performs.
PROGRAM MANAGER
- Hard to collect the promotional data.
- Can't measure the promotional results.
- Can't see the real-time performance.
- Lose control on promotion progress and hard to re-adjust in-progress promotional campaign strategy.
PROGRAM PARTNERS
- The need to expand usage of its products & services.
- The need to further enhance brand awareness.
- The need expand market share.
- Not deeply embed into corporational marketing strategy.